Advertise became his sire Showcasing’s 28th individual stakes winner when victorious in the Gr.2 July Stakes (200m) at Newmarket on Thursday.
The Martyn Meade-trained two-year-old went one better than his last start runner-up performance in the Gr.2 Coventry Stakes (1200m) at Royal Ascot, taking his tally to two wins from only three starts.
"You can't take away that form at Ascot and we always thought if he reproduced that he would be okay today and having seen that there he is going to progress further,” Meade said.
"I'm very much thinking 2000 Guineas next year, he was in the betting after his run in the Coventry and I think he's stamped that today - over an extra distance I think he'll be a better horse."
Advertise’s sire Showcasing was a Group Two winner himself and shuttled to New Zealand’s Haunui Farm up until this year. His progeny have proved extremely successful here.